Engaged consumers have a significant impact on the bottom line. Brands that successfully engage their customers realize lower customer attrition and higher share of wallet. Gamification is a recent mechanism to increase customer engagement, born our of the user-centered approach.

The user-centered approach, which strives for creating products highly responding to the user’s needs, has become the major philosophy behind many projects. Following this method, designers constantly search for the new techniques improving user experience which depends on various aspects including emotions. The thing is that users expect a product to be simple and enjoyable in use, so the idea to add a “fun” element to the UX came as it is. But how to make the product fun and enjoyable in use? The technique called gamification was created to solve the problem. This SlideShare explores what’s the method of gamification in design and how it can improve UX and engagement.